Sports Direct Fitness


With state of the art equipment and a wide range of functional and group training classes, we offer a full range of facilities for every age and ability, supported by an exceptional team of trainers to help you get the most out of your training time.

Our Kings Heath gym has all the steppers, treadmills, bikes and rowers you need for a great workout.  However you want to get your heart-rate going, we’ve got all your favourite equipment and a few new ones for you to try too.


Opening Hours

Monday-Thursday: 6.30am-10pm
Friday: 6.30am-8pm
Saturday-Sunday: 8am-4pm


69 Alcester Road South, Kings Heath B14 7JG


Phone Number: 0843 777 1121


Level or ramped access with manual doors Adequate turning space for wheelchairs Seating available for resting (please ask if not obvious) Beware of potential trip hazards Sensory sensitivity - light Sensory sensitivity - sound Quieter between 11am and 2pm Level access standard toilet
Information correct as of April 2024.
Accessibility information was collected as part of a project in partnership with Our Scene CIC and funded by the UK Shared Prosperity Fund.