Sports Direct Fitness


With state of the art equipment and a wide range of functional and group training classes, we offer a full range of facilities for every age and ability, supported by an exceptional team of trainers to help you get the most out of your training time.

Our Kings Heath gym has all the steppers, treadmills, bikes and rowers you need for a great workout.  However you want to get your heart-rate going, we’ve got all your favourite equipment and a few new ones for you to try too.

Opening Times

Monday: 6:30am-10pm
Tuesday: 6:30am-10pm
Wednesday: 6:30am-10pm
Thursday: 6:30am-10pm
Friday: 6:30am-8pm
Saturday: 8am-4pm
Sunday: 8am-4pm

Contact Details

Sports Direct Fitness
69 Alcester Road South,
Kings Heath,
B14 7JG

0843 777 1121